Our Process
Strategize
We examine your current brand and market position to create a customized strategy for your marketing and sales processes for each phase of brand development and implementation.
BrandStorm
We believe good branding is about more than a logo, a website, or even an experience. It’s about results. Without results, stellar design, sleek websites, and catchy slogans are useless. Our proprietary BrandStorm session was designed with one thing in mind, Forging Brands that Drive Revenue.
Achieve Anything
After our session, we take all the information we’ve collected and use it to devise an Achieve Anything Plan for your business. Your Achieve Anything Plan will detail your brand story, messaging and positioning, and the marketing strategies we recommend to achieve your goals and objectives.
Establish ROIs
We examine your current brand and market position to create a customized strategy for your marketing and sales processes for each phase of brand development and implementation.
Messaging and Positioning
Messaging and positioning represent the foundation that every great brand is built upon. It doesn’t matter how much demand there is for a product or service if you cannot communicate its value. Brand Iron can develop a strategic messaging platform that can be used in future marketing and sales materials to communicate the value of your brand experience.
Develop Marketing Technology Strategy
Our team of specialists can identify marketing technology platforms that are best suited to help you achieve your goals and objectives. From there, we develop a comprehensive strategy and onboard your brand to each platform.
Create
We craft a unique and cohesive brand identity that engages with your target audience and positions your company to achieve long term goals and objectives.
Brand Development
Establishing a brand is essential for any business positioning themselves in the marketplace. Branding encompasses the essence of your business. It unifies your employees, customers, partners, and the greater community. It communicates your values, spurs action, and serves as the conduit for establishing a reputation in the marketplace.
Web Development
A website is the central hub for your business on the internet. Our team of designers work alongside your vision to help create a digital presence that converts leads, grows your community, and unites them in action. As we strategize the new look and feel of your digital presence, our team handles web design, development, and e-commerce functionality for your online business.
App Development
Take your brand mobile with Brand Iron. We will develop a creative and intuitive application for mobile deployment.
Pitch Deck Development
Create interest, build trust, generate capital, and invest in the growth of your venture. Let us build you a capital raise deck that narrates your business’s story and leaves an impact on potential investors. From angel rounds to 9-figure acquisitions, we’ve helped our clients to raise over $4 Billion in capital through our proprietary pitch deck development process.
Photography & Videography
Through the combined impact of narration, lighting, special effects, and cinematography, be the guide that helps your audience overcome their challenges with Brand Iron!
Motion Graphics
Invite interest and energy into your ideas through motion. Motion breaks down detailed information while delivering your message in a decisive and distinct manner.
Packaging Design
Whether you’re launching a new CPG brand or need to take your product to the next level, Brand Iron has the expertise to create top-shelf packaging. We pride ourselves on driving growth by delivering solutions at the intersection of results-driven strategy and creative concepts.
Content Development
Content is king might sound like a cliché, but it continues to ring true. Our team of strategists and copywriters will develop an overarching content strategy and create content that is best suited for achieving the desired outcome. This will incorporate blog articles, social media content, videography, motion graphics, and more.
Campaign Development
Brand Iron specializes in multi-channel marketing campaign strategy development and execution. Whether you are taking a new product or service to market or looking to increase brand awareness, we know how to get it done. We will work with your brand to establish campaign goals and the strategy necessary to meet them. Next, we implement our campaign across a variety of channels in a manner that nurtures leads throughout your brand’s entire marketing and sales process. All the while, we utilize cutting-edge analytics dashboards to monitor and optimize performance.
Capital Raise Decks
Truman Lo | Cities Project
Activate
Define strategic messaging that can be used in future marketing materials to communicate the value of the brand experience.
Digital Marketing
Digital marketing drives brand awareness and lead generation through every digital channel at a company’s disposal, affording you control of your branding and positioning as an authority in your market space. With digital marketing platforms, you can analyze the exposure, engagement, and ROI of your marketing efforts so you can adjust your marketing strategy for optimal performance.
Marketing Automation
Our marketing automation systems utilize contacts and social media to provide your team with several channels of customer engagement immediately. We’ll build out a custom system for your business’s needs while helping you navigate the initial stages of set-up.
Email Marketing
Email marketing has consistently proven to be one of the most effective digital marketing channels for brands regardless of industry. Our team of digital specialists will implement, track, and optimize an email marketing strategy that is tailored to your brand to ensure you achieve optimal customer interaction and the ROI you need.
Social Media
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Content Campaigns
We develop Targeted TouchPoint Campaigns to identify, attract, and develop brand awareness among potential customers. We will create branded TouchPoint materials to distribute to key demographics.
Search Engine Optimization
Traditional
Brand Iron has vast experience in traditional advertising mediums in addition to digital, broadcast, TV and radio, print, OOH (Out of Home)/outdoor, etc. Please contact us today to discuss how we can promote your product or service.
Achieve
We set the strategic plan in motion by implementing creative ideas to position you for long-term success. This includes executing marketing tactics, generating leads, and driving revenue.
Monitor, Optimize, and Report on KPIs
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Tracking ROI and ROAS
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BrandGo - Results Dashboard
BrandGo is a proprietary app/dashboard developed by Brand Iron to track and measure your KPI’s and the results of your marketing efforts. This way, you can ensure you are achieving your business goals and objectives through effective branding and marketing. This real-time KPI tracking tool will help to ensure you are reaching your milestones and getting the best return on your branding and marketing investment.
Tell Us About Your Project
The Brand Iron process brings forth more opportunity for our company. Brand Iron embraces the reality that there is a business to run and the priority of impacting ROI for us and our investors.”
David Ware | McStain Homebuilders and Developers
We promise results Let's Talk